As partner of Club Brugge, Randstad asked us to develop a digital activation plan in line with their new brand promise “Human forward”, as they wanted to build an even more personal connection with their candidates and companies.
We created the concept "De Uitblinkers" with as goal to raise awareness for the hard working people behind the scenes at Club Brugge among the fans. Through digital storytelling, 3 players of Club Brugge (Jelle Vossen, Stefano Denswil and Thibault Vlietinck) nominated their favorite FCB employee or volunteer and put him or her in the well-earned spotlights. Fans had to vote for their favorite "Uitblinker" and could win an exclusive workday behind the scenes at Club Brugge with them.
Due to a limited media budget, we decided to sniper target the diehard fans of Club Brugge in order to reach maximal engagement and ROAS (return on ad spend). We targeted them with multiple creatives and generated over 320k video views and 1.135 participants to the contest. Besides that we were able to identify 677 qualitative leads for Randstad to follow up with a conversion recruitment campaign.